I was recently interviewed for a news article about the phenomenon of Zillow Surfing.
Have you heard of it?
Let me explain. Folks are going on websites sites like Zillow and finding homes they love but can’t afford or have no intention of buying.
It’s a form of escapism probably, not too different from mindless scrolling on Instagram. But they are doing full research dives, much like a real buyer on the properties because so much information is available online.
Now tell me the truth, have you been Zillow Surfing?